Want to grow your brand beyond aesthetics to drive business objectives?
Steal the 2 nd Edition of my Brand strategy framework for only $82.
Valued at $250.00
Establishing your brand in the hearts and minds of customers requires much more than just your desire to do so. You need a strategy that guides your efforts and informs the decisions you make around your brand. I call it a GAME PLAN, a well-guided thinking process that will enable you to effectively make decisions that’ll help you achieve your goals.
Is this you?
Shooting in the dark with no clear thinking process guiding your efforts and decisions?
Struggling to define your difference and communicate the value of your difference with clarity and impact to your customers?
Feeling stuck, not seeing a return for all the efforts you’ve put into your business?
You are finding it difficult to create demand for your product/service?
Blending in with the crowd? You’ve lost your sense of uniqueness and difference.
This framework is designed to help you position your brand to win with a brand strategy that helps you understand who you are, and how to communicate it in an impactful and meaningful way.
It covers 3 key aspects you need to lay the foundation and establish strategic direction for your brand. Brand Core, Brand Persona, and Brand Positioning
Bonus: 30 Minutes Session with me where I show you how to apply the framework in your own business.
Too busy to steal my brand strategy framework?
Schedule a Clarity Call!
Like everything else in the digital space, your brand needs to be dynamic and responsive to the changing market conditions, evolving consumer needs; and competing offers. A well-articulated and executed brand is no longer a nice-to-have,
it is a necessity. The truth is, if you can’t articulate it, you are less likely to properly execute it.
What to expect
90 Minutes Clarity Call
(valued at $750)
We’ll use this session to unpack key areas of your business with the intention to identify gaps/issues that are interfering with your growth. We’ll look into your model, positioning, messaging, the industry you are in, objectives,
and key touchpoints; challenging past actions in order to establish a clear path forward.
Strategy Framework (valued at $1500)
Drawing from learnings and insights from our discovery call, we’ll tailor a brand strategy framework uniquely designed to guide your efforts and inform your decisions. It is a blueprint that feeds into your marketing, branding,
positioning, and design.
Strategy Action Plan
(valued at $350)
This is a step-by-step guide detailing your next strategic move. It helps removes the element of thumb-sucking from the brand-building process providing you with clarity and focus in terms of what to do next, and how to channel your energy and resources for optimal results.
The total value of this engagement is $2600, but you can have it for $175. This is to afford as many of you as possible access to tools and resources that’ll help save you time and money.
Brand & Strategy Workshop:
for creative entrepreneurs, business leaders, decision-makers, brand strategist, UX designers
Build Clarity + Establish A Winning Brand + Customer Experience Strategy
At its core, strategy deals with an unknown future. This is where the importance of strategic planning comes in as it affords you the opportunity to challenge past actions and assess future opportunities in order to establish a clear path forward, into an unknown future. The secret is in taking time to PREPARE, this workshop is designed to help you do just that. It is a collaborative experience between myself and your team framed in a way that helps you build clarity and establish a sure path for your brand and business.
What it covers
A fusion of Business Strategy + Brand Strategy + Experience Mapping
The 5CQs Framework
We will unpack The 5 CQs Framework. These are The 5 Critical Questions At The Heart Of A Winning Brand Strategy. This is framework is designed to help you build what I call a Strategic Game Plan; a clearly defined thinking process that helps you to make choices that enable you to win in highly competitive markets.
Brand Strategy Framework
This is a step-by-step guide detailing your next strategic move. It helps you remove the element of thumb-sucking from the brand-building process providing you with clarity and focus in terms of what to do next, and how to channel your energy and resources for optimal results.
Brand Experience Mapping
Experience Mapping is one of the most effective ways to identify and close gaps in customer experience. When you walk through the customer journey, you discover the highs and the lows of the brand experience you offer, everything you do right, and any pain points you need to address. This enables you to create better, more personalized experiences for your customers.
Register Now
$250 USD PER PERSON
ONLY 20 SEATS
AVAILABLE
Strategy + Design Workshop
09:00 CAT | 29 Jul 2023
Hi, this is Miyelani
A brand strategist in experience design with over 10 years of experience in the media/broadcasting space; focusing on audience insights, content research and strategy in West Africa, East Africa, Zambia; and the Portuguese markets (Angola and Mozambique).
Miyelani is the founder at Omedia Intelligence, a consultancy that fuses brand strategy and design thinking to help brands solve complex business challenges, drive innovation, design, and deliver engaging experiences in highly competitive markets. He has worked with countless brands and businesses across the African continent, driving strategies that delivered sustainable growth for his clients.
He is also the brain behind the NowtoNext initiative which brings together seasoned entrepreneurs, innovators, brand architects, and marketers to exchange views and share ideas and thoughts on how to effectively leverage business opportunities that exist in the digital space.
Connect with Miyelani:
@miyelani_baloyi,
@nowtonext_sa,
@omedia_intelligence